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3 Minutes with: Adam Ferrier from Naked Communications
Adam, thanks for taking the time, give us a quick background on Adam Ferrier and Naked Comms: Lets start with your generation: I’m proudly Generation X, I say proud as growing up we never thought our...
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Get the BLACK REPORT. If you haven’t already.
Join the other 76 companies who signed up for the BLACK REPORT from uncluttered white spaces in the past 7 days. The BLACK REPORT is a trend, innovation, business, strategy, insights and online report...
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How about you, are you a serial busy person? Really?
Here is an extraction of a conversation that took place in my lift this morning on the way to work. Me: “Good morning, How are you?” Other guy: “Flat out mate … real busy, real busy” Me (silently...
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The Crusty Challenge Searching for the Last Man Standing
In what is believed to be a world first, one hundred money and pie hungry contestants will battle it out to see who can stay on line the longest and win $10,000. The competition is being promoted via...
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Invisible Children
Thought this was not only thought provoking with kids being a huge part of my life… its a great ad with a powerful message however it is a shame we need to create advertisements like this in the...
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TED’s Top 10 ‘Ads Worth Spreading’
Idea Spreading nonprofit conference TED have released their ten top advertising clips which offer viewers ‘pleasurable, intelligent engagement’. httpv://www.youtube.com/watch?v=yUGFDZd6ZsQ In an...
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Product Versus Pitch & Why Nokia Should Pull All Advertising
Nokia should pull all advertising. Riding to work the other day I flashed past a bus shelter housing an ad for a new Nokia phone. I couldn’t tell you what model it was, I can tell you the headline....
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Dear 16 Year Old Me, Dear 16 Year Old Someone… A Message From Real People
PLEASE CLICK THIS IMAGE NOW >> More importantly. Share it with your friends. This film was made possible thanks to the generosity of real Canadians and Americans whose lives have been touched by...
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SustaHood: Does caring about the environment make you ‘environ-mental’?
I opened a paper on the weekend to find this (above). And these: And then discovered a whole campaign from Volkswagen, featuring ideas like the ‘Shopping Shirt’, the ‘Yumbrella’…Author...
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Rhian Sugden for The Male Cancer Awareness Campaign (MCAC) Hands out a Twist
Glamour model, Rhian Sugden, is fronting a bold new marketing campaign for the charity Male Cancer Awareness Campaign (MCAC) which sees her touch herself on camera with a dramatic twist. The...
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The Meth Project
The director of Black Swan, Darren Aronofsky has collaborated with digital marketing agency, Organic to direct four ads for The Meth Project. Having not seen the ads you can already assume they will be...
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Call for Human Grammar for Networks
In the midst of holiday chaos, brand messaging is loud and clear and, more often than not, deemed manipulative. No surprise, really. Advertising motives have always been questioned — especially since...
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Jargon, Fluff, Blurb and the Opportunity They Bring
In a meeting this week I witnessed some incredible dialogue. The words leverage, utilise, solution, collaboration, elasticity, high-level and bolt-on were all expertly weaved into one unnecessarily...
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The World’s Toughest Job Advert
The Boston agency posted this job listing online for a “director of operations” position at a company called Rehtom Inc. The requirements sounded nothing short of brutal: • Standing up almost all the...
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